European Merchant Banking and the Meridian Effect
Meridian Merchant Capital Canada Ltd. is different. Meridian follows the European tradition, firmly believing that the way to succeed is to lend our full support to our clients. That means that in addition to financing your business we put in place the right people and skills to ensure that your company will prosper in the long run. As your company grows Meridian will be there to provide the right support and resources at the right time.We believe that Merchant Banking is about building a relationship, not just executing a transaction. As a result our goal is to increase shareholder value for our client companies, that is “the Meridian Effect.”
The European Merchant Banks grew to prominence during 17th and 18th centuries as the European colonies in the Americas and Asia flourished. During this time adventurer traders traveled the world in order to bring exotic goods back to Europe. Behind the traders were Merchant Bankers who ensured the commercial success of the adventurers; by financing their expeditions, and then negotiating and implementing trade transactions on their return.
Since that time, the term "merchant banker", as it is used in Europe, has broadened to include the full range of modern day business roles: management advisor, banker and transaction broker. It is this level of care that is the cornerstone of how we do our business.