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Corporate Sustainable Development

"Never doubt that a small group of thoughtful committed citizens can change the world. Indeed it's the only thing that ever has." – Margaret Mead, Anthropologist

Corporate Sustainable Development (SD) establishes completely new metrics by which to measure business performance. Established by J. Elkington, the Triple Bottom Line (TBL) approach is the most practical concept for integrating SD in daily business practices. The definition varies, but typically a TBL approach requires companies to be socially responsible, environmentally sound and economically viable. The hard part is defining just what these practices might mean to your organization and how to measure them.

Smart companies can adopt business strategies and activities that meet the needs of the enterprise and its stakeholders today while protecting, sustaining and enhancing the human and natural resources that will be needed in the future. The recognition that business is embedded within its surrounding context has profound implications for the way marketing and sales operations are conducted.

Sustainability as part of an enterprise value proposition is of interest to consumers, competitors, investors and financial institutions. We believe these issues are not isolated and in fact, represent strategic market drivers that will influence customer decision-making and financial markets. Company values can emerge as a strategic competitive advantage.

Why do companies call us to help?

We can help your company meet these challenges with a principled approach that reflects the importance of consumer choice, innovation and market competition.

• They face a crisis
• A staff member has been told to "sort out sustainability" and does not know where to start
• They realize that they do not have sufficient expertise or capacity to deal with specific issues
• They want to know if they are falling behind their competitors
• They want to know if they can get market advantage from managing SD issues well
• They have a leading edge position and a good reputation to protect.